FIVE:AM

FIVE:AM is a women's sport apparel brand born in the early morning hours while running the paths at the crack of dawn. In this parallel world, where cellphones are only used to play music or confirm a meet, when most of our daily tasks are still asleep, is where the magic happens. FIVE:AM is that special time in our day when we are in movement, feeling truly free, bonding with our running mates and chatting our problems away. It is that time when we are simply running through magnificent scenery while watching the sky change colors allowing the sun to rise, hearing the birds squeaking along our path, smelling of the grass after the dew or watching the occasional rainbow while running in the rain. The women we meet as we run are what inspires us most as we strive to create the most comfortable, functional, flattering-women-body, sports apparel. Our models are our runners, and our product developers are the women in our running community. Living our everchanging body as we grow and combing our personal experiences with our strong belief that looking good makes you feel good is what brings to life, colorful feminine collections that flavor every run with its special spice.